Kate Playground Escort

Advertising Image Design Communication I

EMEM N ° 1 DE. 16
free, prior and 4th Year
IMAGE DESIGN AND PRODUCTION IN 2007

TEACHER: NORMA Balzaretti


UNIT No. 1 Structure of the image constituent elements: point, lines, flat shapes.
Balance: organization of space, rhythm, stress. The plane, symmetry, asymmetry. Space organizations
basis of lines: vertical, horizontal, oblique.

UNIT No. 2

Using color as an expressive medium (way to represent sensations).
The color used throughout history in advertising.
Color: Primary, secondary, complementary, achromatic.
qualities of color: shades, shades, contrasts.
color temperature: cold and warm.




UNIT No. 3 Volume: Perception and representation of the volume.
bi and three-dimensional spaces, ways of representing, through overlapping, size variation penetration of forms. Transparency, Perspective. Different views of objects. Representation
through light and shadow.
analysis of lighting in art, advertising, photography.



UNIT No. 4 Creativity: creative imaging research and information.
Graphic design: logo, layout of newspapers and magazines. Advertising design posters, brochures, business papers. Videos
Art: observation and analysis. Production of similar material. Management
PC design programs.

UNIT No. 5
The Comic: Photography. The different video genres.
narrative sequences, static and moving.
Codes to construct visual messages.
The framing, angles, flat lighting.
Camera movements, positions and heights.

COMMENTS: to render the material should be presented with the entire folder and materials to work during the exam. EEM